Why Small Accounts Can Win With Video | Get Leads with Less Than 100 Subscribers
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A lot of small business owners want to use video to grow their brand, but they don’t start because they don’t have many followers. They think, “What’s the point if no one is watching?” They don’t. Right now, there are creators with massive audiences who can't get leads (and make money). Why? Most people are building a platform, not a business. They post content, chase views, and wait for something to happen—but they have no offer, no strategy, and no way to turn attention into customers. Social media has also changed. We no longer live in a follower-based world. Platforms now show content based on what people search for and watch. That means someone can find your video even if they’ve never heard of you. If you keep waiting to “get bigger,” you’re wasting time. Likes fade fast. Posts disappear. And your ideal customers never see your message. You don’t need more followers. You need to create helpful video content that solves real problems and lives where people are already searching—especially on YouTube. When you do that, your content works longer, builds trust faster, and attracts the right people over time. 🔥 You don’t need to go viral. Small accounts can win. Cas p.s. - let's connect if you want to get help with your strategy
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Cas Thompson - Gladmash
Social Media Strategist
Quick question. Are you tired of chasing clients? Tired of posting every day and hoping someone reaches out? Tired of cold DMs that feel awkward? Tired of trying to keep up with trends, apps, and algorithms that change every week? If you’re a small business owner, coach, or real estate agent, I hear this all the time. Many people I talk to feel stuck. They work hard, but leads feel random. Some weeks are good. Other weeks are silent. And for a lot of people over 40, there’s another layer of...
Hey, If you have a business — or you’re thinking about starting one — this is for you. You’re not late.You’re not behind. Most people don’t struggle because they lack talent or ideas.They struggle because they wait to feel ready. But readiness doesn’t come first.Action does. If you have experience, skills, or a story, there are people who already need what you know. They just don’t know you yet. Building a business today doesn’t mean working nonstop or chasing trends. It means clearly sharing...
This week is one of the BEST times of the year to remind people about your business. Everyone is online, everyone is scrolling, and everyone is looking for deals. That means your face and your offer need to be seen. If you have a special Black Friday offer, a consultation, or even a free lead magnet, this is the perfect week to make short, simple videos. Your videos don’t have to be fancy. Just show up, smile, and clearly share what you can help people with. Here’s what to do this week: Make...