Why Small Accounts Can Win With Video | Get Leads with Less Than 100 Subscribers
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A lot of small business owners want to use video to grow their brand, but they don’t start because they don’t have many followers. They think, “What’s the point if no one is watching?” They don’t. Right now, there are creators with massive audiences who can't get leads (and make money). Why? Most people are building a platform, not a business. They post content, chase views, and wait for something to happen—but they have no offer, no strategy, and no way to turn attention into customers. Social media has also changed. We no longer live in a follower-based world. Platforms now show content based on what people search for and watch. That means someone can find your video even if they’ve never heard of you. If you keep waiting to “get bigger,” you’re wasting time. Likes fade fast. Posts disappear. And your ideal customers never see your message. You don’t need more followers. You need to create helpful video content that solves real problems and lives where people are already searching—especially on YouTube. When you do that, your content works longer, builds trust faster, and attracts the right people over time. 🔥 You don’t need to go viral. Small accounts can win. Cas p.s. - let's connect if you want to get help with your strategy
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Cas Thompson - Gladmash
Social Media Strategist
If you're a real estate professional trying to grow your brand on social media, you probably already know you should be creating more video. The problem usually isn't knowing that video works. It's finding the time to actually do it. You have clients to follow up with, listings to manage, appointments, paperwork, and a business to run. Then someone tells you that you also need to post on social media three or four times a week. But what are you supposed to talk about? That's exactly why we...
If I could give you just one piece of marketing advice today, it would be this: Stop chasing viral content. I know it sounds strange because everyone seems to be talking about getting more views, more followers, and more subscribers. But those numbers don't automatically bring you more customers. What does? Creating content for the people who actually live where you do business. I call this local authority content. If you're a real estate agent, talk about neighborhoods, new restaurants,...
If you’ve been posting on social media for months—or even years—but you’re not getting the leads you expected, you’re not alone. I recently completed a content audit for a real estate agent who had been posting consistently every week for the past three years. She was doing what everyone says to do: stay consistent. The problem? Her content wasn’t giving people a reason to contact her. Here are the three changes I recommended that can help almost any business owner or real estate professional...