If you're a real estate professional trying to grow your brand on social media, you probably already know you should be creating more video. The problem usually isn't knowing that video works. It's finding the time to actually do it. You have clients to follow up with, listings to manage, appointments, paperwork, and a business to run. Then someone tells you that you also need to post on social media three or four times a week. But what are you supposed to talk about? That's exactly why we...

If I could give you just one piece of marketing advice today, it would be this: Stop chasing viral content. I know it sounds strange because everyone seems to be talking about getting more views, more followers, and more subscribers. But those numbers don't automatically bring you more customers. What does? Creating content for the people who actually live where you do business. I call this local authority content. If you're a real estate agent, talk about neighborhoods, new restaurants,...

If you’ve been posting on social media for months—or even years—but you’re not getting the leads you expected, you’re not alone. I recently completed a content audit for a real estate agent who had been posting consistently every week for the past three years. She was doing what everyone says to do: stay consistent. The problem? Her content wasn’t giving people a reason to contact her. Here are the three changes I recommended that can help almost any business owner or real estate professional...