You Don’t Need Perfect Videos to Get Leads
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If you’ve been thinking about doing more video for your business but keep telling yourself you’re not ready yet — this message is for you. A few days ago, I decided to post a quick, unpolished TikTok video to promote a small networking event I was hosting. Within hours, the video started blowing up — hundreds of comments, thousands of views, and people asking how they could join the group. By the next morning, it had over 11,000 views and dozens of new connections from business owners who wanted to network and grow. Here’s the truth: But the ones who win are the ones who just show up and share their message. If you’re ready to stop overthinking and start using video to grow your business, I want you to take the first step today. You don’t need to be tech-savvy. Cas. p.s. - Next Steps
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Cas Thompson - Gladmash
Social Media Strategist
This week is one of the BEST times of the year to remind people about your business. Everyone is online, everyone is scrolling, and everyone is looking for deals. That means your face and your offer need to be seen. If you have a special Black Friday offer, a consultation, or even a free lead magnet, this is the perfect week to make short, simple videos. Your videos don’t have to be fancy. Just show up, smile, and clearly share what you can help people with. Here’s what to do this week: Make...
As we get close to 2026, this is the perfect time to slow down, think, and be intentional about how you want your business to grow. Nothing great happens by accident. Growth comes from having a clear plan and sticking to it. And one of the best tools you can use next year is video. Here are three simple ways video can help you grow in 2026: Show Up Every Week – Make one short video every week that teaches something helpful or answers a common question. When people see you often, they remember...
Let’s get real for a second—many people over 40 hesitate to start on YouTube because they think it’s “too late” or that younger creators have the advantage. But here’s the truth: your experience is the advantage. You’ve spent years building real knowledge—helping clients, solving problems, and learning what actually works. That’s what people want to hear. YouTube isn’t about being trendy; it’s about being trustworthy. If you’ve been thinking about starting or growing your channel, here are a...