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Cas Thompson - Gladmash

You Don’t Need to Be Perfect to Win on Video | Get Leads Using Youtube

Published 2 months ago • 1 min read

A lot of people think video is only for the young, tech-savvy crowd. But that’s not true at all. One of our clients, a realtor over 40, has gained more than 900 YouTube subscribers in under 6 months. Even better—she now gets new leads every single week for her real estate business.

Her secret? She didn’t try to be perfect. She simply showed up as her authentic self and followed the simple techniques we teach.

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If you’ve been putting off video because of fear, here are a few practical steps you can take today:

  1. Start small – Record a short 1-minute video on your phone. Share a tip you’d give a client or answer a common question.
  2. Be real, not perfect – Don’t worry about fancy editing or flawless delivery. People connect with honesty, not polish.
  3. Set a schedule – Aim for one video a week. Consistency matters more than making a “perfect” video.
  4. Think of value first – Focus on how your knowledge can help others. That’s what keeps people watching.

Remember, video is about connection. When people see you and hear you, they begin to trust you—even before you meet.

It’s never too late to start. Your story, your voice, and your experience are exactly what your audience needs.

Talk soon,
Cas

P.S. - if you need help starting on Youtube let's chat 👉🏽 https://calendly.com/casthompson/letstalk​

Cas Thompson - Gladmash

Social Media Strategist

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