Let’s get real for a second—many people over 40 hesitate to start on YouTube because they think it’s “too late” or that younger creators have the advantage.

But here’s the truth: your experience is the advantage.

You’ve spent years building real knowledge—helping clients, solving problems, and learning what actually works. That’s what people want to hear. YouTube isn’t about being trendy; it’s about being trustworthy.

If you’ve been thinking about starting or growing your channel, here are a few simple steps to help you get comfortable on camera:

1. Start with what you know – Pick topics you talk about every day with clients. If you’re a realtor, share “3 things to know before listing your home.” If you’re an entrepreneur, talk about lessons learned from your business journey.
2. Record with a purpose, not perfection – Your audience doesn’t need fancy graphics or movie lighting. They need your insight. Use your phone, sit near a window, and speak like you’re talking to a friend.
3. Watch yourself back once – Don’t pick apart every flaw. Just notice your energy and clarity. Each video gets easier as you practice.
4. Stay consistent – One video per week builds massive momentum. Over time, you’ll find your rhythm, your voice, and your audience.

The truth is, experience wins. The calm confidence that comes from years in the field is exactly what younger creators can’t fake.

So, don’t try to be someone else on YouTube—just be the person your clients already trust.

Talk soon,

Cas

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P.S. - if you need help starting on Youtube let's chat 👉🏽 https://calendly.com/casthompson/letstalk