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Cas Thompson - Gladmash

TikTok Went Dark for 12 Hours — Here’s How to Protect Your Business

Published 10 months ago • 1 min read
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Let’s talk about something that caught a lot of business owners off guard: TikTok was banned for 12 hours. Imagine if that was your main way to reach people. Scary, right?

Here’s why creating simple videos on YouTube is a safer, smarter move for your business—and how it can bring leads right to you.

  1. You Own Your Audience Social media platforms can vanish or change overnight. But with YouTube, you’re building content that lasts. Your videos live there as long as you want.
  2. Searchable Content = More Views Over Time YouTube is like a library for videos. People can search for what you offer and find your videos even months or years later.
  3. Lead People Back to YOU Every YouTube video can include a link to your lead magnet—a freebie or helpful resource you’re giving away. This gets people off YouTube and into your email list, where you’re in control.
  4. It’s Easy to Start You don’t need fancy equipment or long scripts. Just be helpful, human, and direct people to your lead magnet.

Don’t put all your eggs in one social media basket. Start building a solid foundation with YouTube today. Want to know more about how to create simple, effective videos? Hit reply—I’d love to help!

Cas

P.S. - have you been thinking about doing more video? LETS TALK​

Cas Thompson - Gladmash

Social Media Strategist

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